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Yacht Racing Forum 2018, in Lorient

At the end of October, I attended the 2018 Yacht Racing Forum. Organised by Geneva-based MaxComm Communication, this year’s edition visited Lorient, in a part of Brittany that is marketed as the Bretagne Sailing Valley because of the huge impact that sailing has on the local economy (see the tweet below).

The Sailing Valley

Taking the forum to Lorient was an excellent decision, but taking it there just a fortnight before the start of the Route du Rhum was a master stroke. Thanks to the location and the timing, the organisers attracted dozens of the key players involved in the race, including a good number of the actual sailors. Continue reading

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Financial translation CPD part 2: the 2018 Financial Translation Summer School in Brussels

After attending the 3rd ICEBFIT conference in Alicante then spending a few days with friends in the Barcelona area, I was glad to be escaping the scorching hot and humid conditions of the Mediterranean and jetting off to Brussels, where I could cool down a bit. Or so I thought… Turned out it was almost as hot, so I’d travelled half way around the world with a thick coat for nothing. And at times the heat felt worse, as northern Europe is far less prepared for it than the south, so there is often no air conditioning on public transport or in buildings.

Anyway, enough about the weather.

I was in the Belgian capital for part 2 of my financial translation CPD trip, at the 2018 Financial Translation Summer School (UETF), which is organised every even-numbered year by Société française des traducteurs (SFT) (non-members may attend). This year’s UETF was hosted by BNP Parisbas Fortis at its headquarters, conveniently located right in the heart of Brussels, just around the corner from the Central Station. The auditorium was excellent, the facilities top-notch and the two huge screens perfect for reading every last detail of presenters’ slides without squinting. A rather different experience from the dingy classrooms and noisy air conditioning units in Alicante a week earlier!

I had been a little apprehensive about going, as I expected the list of attendees to be dominated by translators who know financial reports like the back of their hand, translators who can tell you the ins and outs of the Basel III liquidity rules without consulting any notes. Would a translator who focused on macroeconomic reports feel out of depth in a sea of financial translators sensu stricto? With a price tag of €795, I didn’t want to go if I wasn’t going to learn anything relevant to my line of work. Continue reading

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Financial translation CPD part 1: the 3rd ICEBFIT conference in Alicante

I have just returned from attending two events related to financial translation: the 3rd International Conference on Economic, Business, Financial and Institutional Translation, at the University of Alicante, and the Summer School for Financial Translators, in Brussels. This post is about the first of the two.

I had already attended the first conference in 2014, and although it was very academic, many practitioners also attended, including representatives of several international institutions. One speaker from a major international institution did an excellent talk about recruitment processes in institutions, and after I spoke to her and sent a CV, I began receiving interesting projects at good rates. For that reason alone it had been worth my while attending the conference.

The headline act this year was Chris Durban, who spoke on “Dichotomies, differentiators and predictors. What mystery shopping can teach us about successful corporate translation”. Unfortunately I arrived late after TAP Air Portugal cancelled one of my flights, so I missed most of the opening day, including Chris’s presentation and that of well-known Spanish financial translator Javier Gil González, who spoke on “Emerging areas of work for financial translators” (voted best presentation by those who attended the conference).

On the final day, Ondrej Klabal and Michal Kubanek of Palacky University Olomouc (Czech Republic) presented research that showed how translation students produced better translation when they were exposed in advance to some kind of professional discourse on the same broad subject matter, either in the form of a TV interview or in the form of a newspaper article.

Two days earlier, Defeng Li of the University of Macau also presented research on preparation, but this time for conference interpreters rather than translators. The researchers found that interpreters who were given preparation material plenty of time in advance, allowing them to prepare properly, performed better than those who received no preparation material at all. No surprise there. What was most interesting about the team’s findings, however, was that interpreters who were given only 10 minutes to read their preparation material actually performed worse than those who had no preparation time at all. Analysis using eye-tracking technology suggested that those who received last-minute material were too distracted to interpret properly, because they were looking through their glossaries while simultaneously trying to listen to the speaker and translate what they were saying.

All but one of the presentations I was able to attend following my late arrival were by speakers affiliated to universities, so it felt like the “institutional” aspect of the conference had been neglected a little this year. This made the event less attractive to practitioners. Although the conference was well organised and many of the topics were interesting, before deciding whether to attend the next edition I will look carefully at the programme and weigh up whether I will get a good return on my investment. If the organisers can attract more institutional speakers, like they did in 2014, then I’ll almost certainly sign up again. If not, I’ll probably only go if I happen to be in the area around the same dates for another event.

This year I was attending another event less than a week later: the Summer School for Financial Translators. More on that in my next post…

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APTRAD conference in Portugal

APTRAD

In June, I attended the first conference organized by the Portuguese translation association APTRAD. They pulled out all the stops and attracted a line-up that included some of the biggest names in translation circles: Marta Stelmaszak (who eventually couldn’t make it, but provided a video talk), Michael Farrell, Andrew Morris, Tess Whitty, and Chris Durban.

As one might expect from an organization’s first conference, there were a few teething issues, especially technical problems. The organizers would do well to make sure they have a sound technician on site at future conferences, as there were various problems with sound, which were not helped by the venue’s atrocious acoustics. I’d also recommend that each session should have a moderator in charge of timekeeping, as a few speakers overran. Finally, they should have more people on the registration desk or allow people to register the day before, as the registration queue shortly before the opening session was far too long.

A packed social programme

On the whole, the organization on the whole was very good. The social programme was particularly impressive. On the Friday (the day before the conference), there were various visits and walks around Porto during the daytime, a visit to a port wine cellar and a performance of fado in the afternoon, and a pre-conference dinner in the evening. The gala dinner took place on the Saturday. On the Sunday there was a post-conference dinner and farewell party. And even on the Monday, when the main event was over (Chris Durban held a separate masterclass on the Monday morning), there was a lunch, followed by a cruise on the River Douro.

Lunch lasted just an hour and a half on both conference days, but since it was at the hotel venue, it did not feel too rushed.

A smorgasbord of sessions

Moving on to the actual conference content, it was due to begin with a welcome speech by Marta Stelmaszak. Unfortunately, she was unable to attend, so she recorded her speech in a video. However, due to technical problems, the organizers were unable to show the video in the allotted slot and had to show it later on the same day.

Susana Váldez gave a presentation entitled A freelancer as a team member: the translation project life cycle. She spoke about the importance of communication with the client and gave examples of when changes had been made either to a source text or to translations into other target languages as a result of questions she had posed. Susana also stressed that it is important to point out mistakes to clients, because it is what our client would want us to do and because it helps us to stand out from other translators.

Susana went on to discuss translation-workflow process and made the rather startling revelation that some agencies request a service called “TPE”, i.e. translation, proofread and editing from a single person! Many people in the room, including myself, were shocked to hear this. A translator should always revise and edit their own translations, irrespective of whether the translation will be passed on to another reviewer or editor. If you are looking to purchase translation services and somebody is offering you TPE by a single person, don’t be fooled into paying extra. The whole point of a translation being reviewed is for a second pair of eyes to see the translation, so you’re only getting an additional service if the review is done by a third party.

Arancha Caballero talked about the Elia Together conference held earlier in the year in Barcelona, an event I was unable to attend because it clashed with my wedding day. She spoke very highly of the event, underlining that it was an excellent opportunity for agencies and translators to meet and talk. After her presentation, several freelancers from the floor who had attended Elia Together said that it was the best opportunity they’d had to meet good, serious translation agencies. The next edition will be held in Berlin in February 2017.

Tess Whitty, famous for her podcast on “Marketing Tips for Translators”, gave out a number of tips on Future-proofing your translation business. These included:

  • Checking whether we’ve achieved our income goals at monthly, six-monthly and yearly intervals
  • Attending writing courses in the target language
  • Producing a brochure
  • Focusing on specific targets.

A brochure is still on my to-do list, so this was a helpful reminder to get it done!

She said we should avoid vague goals and set very specific ones, such as “I will join groups X, Y and Z on LinkedIn to reach 50 new people and acquire 5 new clients”. This sounds great, but how do you come up with those figures? Is there not a danger that we could focus too much effort on achieving a certain goal that is actually misguided or unrealistic?

Lloyd Bingham spoke on The path to professionalization. He said that translators do not get the same respect as doctors or lawyers, and he recommended that we present ourselves as a “professional translator” rather than as a “freelance translator” in order to be taken more seriously.

Day 2

The Sunday morning kicked off with a keynote speech by Manuel Sant’Iago Ribeiro. For me, it was disappointing, because he spoke almost exclusively about the different modes of interpreting. New information, perhaps, for a student taking their first interpreting class, but anybody already in the industry, or even at the end of a translation degree, would have learned very little.

It was a shame that Chris Durban was scheduled as a parallel session, rather than as a keynote address, as she was always going to attract a large crowd, such is her reputation among freelance translators. In other circumstances, I’d have attended Nádia Morais’s presentation on The Free Translator: taking the “free” out of freelancer, but I just couldn’t resist going to hear Chris Durban again, as her presentations are always helpful, insightful and motivating. She did not disappoint.

Chris spoke about pricing, and while she insisted that she does not recommend prices, she gave examples of what she had charged for certain, specific jobs in the past. She quoted American author Seth Godin, who wrote that freelancers (of any profession) should charge at least double the hourly rate that they’d want to earn as a salaried worker, and should spend half of their work time on marketing.

One thing Chris emphasized, however, perhaps more so than previous times I’ve heard her speak, was that we need to be good translators if we want to command the kind of fees that she charges. She argued that one of the reasons many translators are unable to earn premium rates is simply because they don’t translate well enough, and that many translators need to raise their quality before they’ll be able to hike their prices.

Chris backed this idea up with examples of translations that, on the face of it, seemed good, but had been done by translators working on auto-pilot, using expressions that a native, monolingual English speaker simply would not have written if they had produced the text in English.

Other pearls of advice included being aware of the cost of failure for the client when we pitch to them, and simply pausing when a potential client tells us that we’re too expensive. She also recommended that when we go to client events we should say that we’re there because of an upcoming job.

Carla Sousa’s presentation, entitled Geek translator? Yes please!, was, for me, a little disappointing, as many of the tools she presented, such as voice-recognition software, are already very well known. When the Mediterranean Editors and Translators conferences have a session on tools, the session is presented by a panel, and there is always time for recommendations from the floor. APTRAD would do well to do the same at future events to ensure that a wider variety of tools is presented.

Sue Lesche’s presentation, entitled The Translator/Interpreter as Entrepreneur – how to be enterprising, discussed the characteristics of entrepreneurs and the need to take calculated risks. She left me with several take-homes:

After two long days  not to mention the long journey to get to the conference  it was tempting to skip the final session. But I’d have missed out big-time had I done so!

Inga Michaeli’s Rough Guide to Translating Guide Books was both fascinating and insightful. Inga translates Lonely Planet books into Hebrew. She gave countless examples of how she has had to adapt guide books to her target audience, i.e. Hebrew-speaking Israelis.

One guide book, for instance, mentioned a “kosher” shop. An English-speaking person would understand that the shop sells kosher products. However, to a Jew from Israel it could not be described as kosher because it opened on Saturdays. If memory serves me correctly, she said that she changed it to say that the store sold traditional Jewish food.

Another example she gave was that the guide book on Georgia (that’s the country, not the American state) included a section about visiting Iran. Since Israeli nationals are prohibited from entering Iran, she removed the section from the Hebrew version of the guide book.

She gave many more curious examples, which I wish I could remember. But the important thing to take home was that we must adapt our translations to suit the target audience. I would strongly recommend her to any conference organizer, as she is an excellent, stimulating speaker who uses very clear examples to present her message.

To sum up, the conference was well attended, generally well organized, and had an excellent line-up of speakers. They have decided that they will not be holding a conference in 2017, but will instead wait until 2018. The 2016 conference was a great success and I look forward to attending again in two years’ time.

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