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Yacht Racing Forum 2018, in Lorient

At the end of October, I attended the 2018 Yacht Racing Forum. Organised by Geneva-based MaxComm Communication, this year’s edition visited Lorient, in a part of Brittany that is marketed as the Bretagne Sailing Valley because of the huge impact that sailing has on the local economy (see the tweet below).

The Sailing Valley

Taking the forum to Lorient was an excellent decision, but taking it there just a fortnight before the start of the Route du Rhum was a master stroke. Thanks to the location and the timing, the organisers attracted dozens of the key players involved in the race, including a good number of the actual sailors.

Among those attending the forum just two weeks before their single-handed race across the Atlantic were two household French names, Armel Le Cléac’h and Loïck Peyron. Completing the star-studded line-up were some of the biggest names in the history of sailing, including former Route du Rhum and Vendée Globe winner Michel Desjoyeaux (for my British readers unfamiliar with sailing, it was Michel who pipped Ellen MacArthur to win the 2001 Vendée Globe), Alain Gautier and Franck Cammas.

France and the rest of the world – the divide

Several talks addressed the divide between sailing in France and in the rest of the world and discussed how it can be bridged. The main differences that casual viewers will notice is that single-handed racing is far more popular in France than in the rest of the world.

The way French sailing operates to some extent in a bubble, separated from the rest of the world, is both a blessing and a curse for a French-English sailing translator. On the one hand it means that plenty of material is written in French. However, because French sailing attracts such a large domestic audience, it often seems like there is little interest in attracting a more global audience by translating material into English. When translation does take place, it is often a half-hearted effort, on a budget too small to produce the kind of quality that will be taken seriously.

Those in the French sailing industry clearly understand the importance of producing well-written material, as their French copy is always excellent. The challenge, for me, is to convince them that, just as they invest in professional writers for their French documents, they should do the same for their English translations if they want to attract more customers in the English-speaking world.

Offshore Olympic sailing

There was plenty of discussion about the World Sailing meeting that was taking place the following week, especially regarding which events would be added or removed to the programme for the Paris 2022 Olympic Games. Based on the discussions that took place in Lorient, the vast majority of people at the Yacht Racing Forum would have been delighted to hear World Sailing’s announcement that the Paris 2024 Olympics will include an offshore event.

The Nations Gold Cup

The forum is an opportunity for event organisers to showcase their events. This year, Mateusz Kusznierewicz, of the Star Sailors League, presented the Nations Gold Cup, a novel competition that seeks to tap into the way events like the FIFA World Cup bring together entire nations in support of their teams. National teams will compete against each other in one-design boats. The format of the qualifying competition will ensure that some emerging nations will take part in the final phase.

Innovations in rigging and hydrofoils

One of the many innovations showcased during the design symposium was the idea of using elliptical rigging. Jonathan Duval of Future Fibres presented research showing that elliptical rigging reduces drag. He also showed an excellent video demonstrating the strength of multistrand rigging. In offshore racing, marginal gains can make a huge difference in an offshore race lasting several weeks, so I’m sure it won’t be long before the world’s fastest yachts start adopting these new technologies.

As was the case two years ago in Malta, foiling remained a hot topic at the 2018 forum. Earlier in the year it had been announced that foiling monohulls would be used for the 2021 America’s Cup. The AC75 boats raised quite a few eyebrows when they were unveiled, and are bound to attract a lot of media interest when racing gets under way thanks to the innovative design, with one of the two foils hanging above the water.

Hydrofoils are now being fitted to more and more boats and are becoming more accessible. One of the companies in the exhibition area was SEAir, a French firm that manufactures RIBs that can foil smoothly over the water at speeds of just 15 knots.

The exhibition area

SEAir was just one of the many companies and organisations with a stand. One company presenting a particularly interesting and unique concept was ALL4ONE Consulting. Based in Belgium, ALL4ONE organises a business game based around the sport of sailing. Teams take part in a sailing race simulation and must work together to strike the right balance between taking risks and achieving goals.

The exhibition area is also an opportunity for me to meet my existing clients. This year, I was able to meet Charlie Carter at the Spinlock stand. Charlie had contacted me a few weeks earlier in the year asking me to translate the Spinlock’s trade guide.

Networking opportunities

As was the case two years ago in Malta, there was no shortage of networking opportunities, including during the coffee breaks, lunch breaks, the drinks reception, and the gala reception at the fabulous Cité de la Voile Eric Tabarly.

Sailing Valley tours

As I explained earlier, the venue was in the heartland of French sailing, and MaxComm made sure we made the most of our trip to the region. Its partner, Bretagne Développement Innovation, organised three tours of local companies operating in the sailing sector. I chose to go on the tour to Vannes as it meant I could visit some of the companies who work with Spindrift 2: North Sails, VPLP and Multiplast.

Looking forward to Bilbao 2019

The one negative side of going to Lorient is that getting there was quite a challenge for many of us. I had to fly to Roissy then take a train to Orly to get a connecting flight to Lorient. To make matters worse, the plane taking me to Paris on the way back was diverted to Quimper, so we had to travel there by road to get our flight.

Getting to Bilbao will be much easier, as the airport is much better connected to the rest of Europe. Expectations will be high after such an excellent, well-organised event in Lorient, but I’m sure the team at MaxComm will put on another great show next year in the capital of Biscay.


Financial translation CPD part 2: the 2018 Financial Translation Summer School in Brussels

After attending the 3rd ICEBFIT conference in Alicante then spending a few days with friends in the Barcelona area, I was glad to be escaping the scorching hot and humid conditions of the Mediterranean and jetting off to Brussels, where I could cool down a bit. Or so I thought… Turned out it was almost as hot, so I’d travelled half way around the world with a thick coat for nothing. And at times the heat felt worse, as northern Europe is far less prepared for it than the south, so there is often no air conditioning on public transport or in buildings.

Anyway, enough about the weather.

I was in the Belgian capital for part 2 of my financial translation CPD trip, at the 2018 Financial Translation Summer School (UETF), which is organised every even-numbered year by Société française des traducteurs (SFT) (non-members may attend). This year’s UETF was hosted by BNP Parisbas Fortis at its headquarters, conveniently located right in the heart of Brussels, just around the corner from the Central Station. The auditorium was excellent, the facilities top-notch and the two huge screens perfect for reading every last detail of presenters’ slides without squinting. A rather different experience from the dingy classrooms and noisy air conditioning units in Alicante a week earlier!

I had been a little apprehensive about going, as I expected the list of attendees to be dominated by translators who know financial reports like the back of their hand, translators who can tell you the ins and outs of the Basel III liquidity rules without consulting any notes. Would a translator who focused on macroeconomic reports feel out of depth in a sea of financial translators sensu stricto? With a price tag of €795, I didn’t want to go if I wasn’t going to learn anything relevant to my line of work.

Larry Cohen and Rosie Wells face off in the French-English slam, with Chris Durban watching over.

Larry Cohen and Rosie Wells face off in the French-English slam, with Chris Durban watching over. Photo by Bernhard Lorenz, used with permission.

Nevertheless, I was reassured by some of the items on the programme that were closely related to the work I do, especially the talk on tax policy (more on that later), and I’d read glowing reviews about the biennial event. Since I was attending another event in Europe just a week earlier (this was before my September move from Namibia to Scotland), I decided to give it a shot. Further reassurance of the event’s relevance to my line of work came when, a couple of weeks before the conference, I received the text for the French-English translation slam: an article from the Belgian economics and finance magazine Trends-Tendances about banking union in the euro zone. The subject matter was right up my street, as it contained the kind of discussion and analysis found in economics books and reports I’ve translated.

The UETF has already been lauded in blog after blog after blog. And this post is no different.

A unique event for translators

What makes the UETF so unique among events organised for translators is that most of the talks are not specifically about translation. Instead, they aim to educate translators about a particular subject or field in which they might work. The speakers included a journalist, an expert on the EU, an OECD tax policy adviser and senior figures at various companies and organisations in the field of finance (including the Belgian director of country services for French oil giant Total). The presentations covered the topic of finance in the broadest sense of the word.

The highlights reel

The UETF 2018 programme was so packed that, were I to write about every session, the post would become far too long, so I will mention just some of the sessions that stood out for me.

The French word doctor

Thursday and Friday morning began with short, 20-minute sessions called “Allo, docteur Termino” and “Word Doctor”, respectively. The speakers in these two sessions looked at specific strategies translators can use to make their target-language output sound more authentic and less like a translation.

On the Thursday, co-organiser Dominique Jonkers showed us various sentences he had worked on that contained forms of the English word support (sometimes as a noun, sometimes as a verb). Dominique argued that the word support is used far more frequently than the words that normally appear in its place in French translations: appuyer, supporter, appui(s).

After showing each English example sentence, Dominique asked audience members – especially those who work into French – to propose French translations that did not use the obvious, instinctive translations for the word support. The aim was to create a more authentic text that better reflected what a French author might have written. For each example, drawn from a real project he had worked on, Dominique listened to a few proposals from the audience before revealing the solution he had used in his project. His translations often had a completely different structure from the source text, but even to a foreign ear like mine, the end results clearly sounded more genuinely French.

Domnique’s alternative translations included épauler, aide, être entourés, contribuer à la realisation de, avaliser, and porter assistance à.

The English word doctor

On the Friday, it was the turn of English-speaking word doctor Martin Hemmings (whom I finally met in person, having previously only met him “virtually”). Martin explained that authentic, non-translated English texts frequently use what are called “embedded questions”.

Anyone who works with French and English will know that French uses far more nouns than English, and few things make an English text sound more like a translation than when they constantly use the “[noun] of the [noun] of the [noun]” structure. Martin showed examples of how embedded questions can often replace French nouns to create a more authentic-sounding English text. (By the way, the previous sentence includes an example of an embedded question, which sounds so natural you probably didn’t even notice it.)

Martin noted that restructuring the sentence to insert an embedded question usually forces the translator to take a step back and think about what the author means, which is always a good thing, since we translate ideas not words!

Let’s look at one of his examples. Martin showed us a source text that read as follows:

Les organisations devraient contrôler les droits d’accès au système comptable.

It would come as no surprise to see this translated as:

Organisations should control access rights to the accounting system.

This translation wouldn’t necessarily be wrong (though the usage of “control” is questionable). But is it what an English-speaking author would have written? Martin proposed the following translation instead:

Organisations should check who has access to the accounting system.

I think most English speakers would agree that the result sounds more natural. Furthermore, the solution underlines the point made about taking a step back. Had the context (which Martin had been privy to when he translated this sentence) been different, and the text had been discussing different levels of access, then the sentence might have been better translated as:

Organisations should check what level of access each member of the accounting department has.

That is why it is important to take a step back and to look at the overall context when using embedded questions not found in the source text. Translators using this strategy must be extra sure they understand what the source text means (there’s another embedded question!), but by doing so they can produce a more polished text.

Martin even gave examples of embedded questions that he had spotted in the slides of other English-speaking presenters in previous sessions, thus underlining the fact that English really did use this structure frequently, and that his examples weren’t merely the result of cherry-picking from a huge corpus.

The doctors’ prescriptions

If the Word Doctor sessions could be summarised in two sentences, they would be:

  • When translating the English word support into French, look for solutions other than appuyer, supporter and appui, according to the context.
  • When translating from French to English, look for opportunities to use embedded questions, especially if the sentence contains too many nouns (particularly the [noun] + de + [noun] structure).

Both of these sessions were useful for both English-speaking and French-speaking translators, since both of these tips can be turned on their heads:

  • When translating from French to English, look for opportunities to simplify the sentence by using forms of the word support.
  • When translating embedded questions from English to French, look to restructure the sentence, in many cases replacing the embedded question with a noun.


Second up on the opening day was Jean-Paul Servais (pictured below), who is President of the Belgian Financial Services and Markets Authority (FSMA), Vice-President of the International Organization of Securities Commissions (IOSCO) and a lecturer at the Université libre de Bruxelles (ULB). Goodness knows how he finds the time to do all three!

Jean-Paul’s excellently prepared presentation explained what the FSMA does to protect consumers of financial products and what it has achieved. The clearest indication of the organisation’s success is that financial products are becoming less complex: between 2015 and 2017, the amount invested in financial products involving at least three mechanisms fell by a quarter as a proportion of total investments in financial products. Of course, less complex financial products is good news for translators who are tasked with explaining these mechanisms in another language!

Jean-Paul Servais explains what Belgian's Financial Services and Markets Authority does

Jean-Paul Servais explains what Belgian’s Financial Services and Markets Authority does

We learned that the FSMA engages in one of Chris Durban’s favourite pastimes: mystery shopping! But the FSMA uses mystery shopping to ensure that organisations that sell financial products comply with the regulations, so it’s a little different to what Chris Durban does in the unregulated translation sector.

Jean-Paul Servais briefly talked about the website Wikifin.be, a financial education programme that has had a whopping 7 million visits since its launch in 2013. Given these impressive viewing figures, it’s a shame that the site was under maintenance at the time of the presentation and is still under maintenance at the time of writing (August 2018). I look forward to visiting this promising resource once it is back on its feet.

The polyglot lawyer

According to Tom West’s company website, he is ATA-certified for translation from French, Spanish, German and Dutch to English and he has also studied Danish, Swedish, Portuguese, Afrikaans and Russian. Quite a polyglot then!

But despite this vast assortment of languages, Tom (pictured below) clearly knows his stuff in the area of law. Since he was addressing an audience of translators who all work with French and English, he demonstrated his expertise in legal terminology in those two languages, but anyone looking for evidence that he is just as knowledgeable in some of his other languages need only turn the pages (or check out the online previews) of his highly acclaimed Spanish-English Dictionary of Law and Business and Trilingual (French, German and English) Swiss Law Dictionary.

Tom, the polyglot lawyer

Tom, the polyglot lawyer

Tom West gave two presentations: one on the terminology used in French and English to describe different types of companies, and one discussing the implications of a new French law on the due diligence duties of companies. The content was excellent, and would be impossible to summarise in a small section of a blog post, but to give you a taste of what to expect if you ever attend one of his talks, I’d encourage you to read his excellent review of what for many of us is our go-to French-English legal dictionary, the Council of Europe French-English Legal dictionary. During his talks, he dealt with some of the points included in that article.

At last, a non-literary slam!

There’s no better way to wind down from a day at a translation conference than a good-old translation slam, but I think every one I’d ever been to before this one dealt with literary texts. Not that I don’t enjoy a literary slam, but since I am a non-literary translator, it made a refreshing change to see non-literary translators putting their reputations on the line in front of an audience of translators. Wednesday’s slam was French to English; Friday’s, the other way round. Well done to Larry Cohen (see the photo at the start), Rosie Wells (idem), Christèle Blin and Jeremy Fileul for being brave enough to defend their excellent translations in front of their peers.

All about the EU (and, of course, Brexit)

Brexit seems to have been the big story in the news for an eternity now, and with the UK still trying to negotiate a final deal, it was the subject, directly or indirectly, of three talks at UETF. Dutch writer and journalist Joris Luyendijk gave his views on “why it happened, how it happened, what happens now”, while Charles Grant, of the Center for European Reform, discussed “Brexit and its consequences”. The president of the American Chamber of Commerce in Brussels, Howard Liebman, meanwhile, focused more on what the European Union does.

Addressing VAT fraud

As I mentioned in the introduction, I had been worried UETF would focus on finance in a narrow sense, but the speakers dealt with a broad spectrum of related subjects, and it was perhaps David O’Sullivan’s presentation about measures to combat VAT fraud that was most closely connected to the kind of work I specialise in. Taxation is a central topic in the macroeconomic reports about developing countries that I translate and edit, usually for his own organisation, the OECD.

David O’Sullivan (pictured below) explained why VAT is such a common form of taxation, used by 170 countries, how the OECD helps to create standards to ensure that everybody pays what they should to the treasury, and how the explosion of international trade in services (including translation services!) has created challenges for policymakers to deal with. He also gave examples of tax-evasion schemes, which often fund organised crime, with one of his slides showed an excellent graphic illustrating how carousel fraud works. Finally, David outlined what governments must do to tackle VAT fraud and how new technologies can assist them in doing so.

David O'Sullivan on VAT fraud and losses

David O’Sullivan on VAT fraud and losses

Other sessions
I have mentioned just some of the sessions that stood out for me. But ask attendees what stood out for them and they might tell you about David Berenger‘s talk on how US shale gas will make up for the shortfall in oil supply in the coming years (budding translators looking for a specialism take note!), or maybe Jean-Luc Layon‘s overview of the French multinational oil giant Total, or one of the other presentations.

Filet américain in the lunchtime buffet

Filet américain at the lunchtime buffet

Networking opportunities

Opportunities to network were aplenty. Breakfast was available every morning for those who arrived early, followed by a mid-morning coffee break. Every day, we had a delicious lunch buffet, where I ticked tasting steak tartare off my bucket list.

(It was actually filet américain, but that’s close enough. I’ve never been brave enough to order it off a restaurant menu, lest I find it revolting and have to resort to Atkinsonian methods to hide my embarrassment at not being able to eat it. As it turned out, it was rather delicious.)

Autoworld has a beautiful collection of vintage cars.

Autoworld has a beautiful collection of vintage cars. We got the chance to wander round the magnificent collection before the gala dinner.


I’ve uploaded the full resolution versions of the car pictures so you can see them in all their splendour. Just click on the thumbnails to enjoy!

On the Wednesday evening, I had dinner with a group of translators in the heart of the old city, and on the Friday evening I went out for drinks with two translators while watching Belgium outplay Brazil in the World Cup quarter-finals. And then there was the delicious gala dinner at the fabulous Autoworld museum, which has a huge collection of the most splendid vintage cars.


The cars are arranged chronologically by decade. Here is the 1910s collection.


The high price tag for the event had the advantage of filtering out bottom-feeder translators and agencies, so most of the translators I was mingling with while enjoying the best of Belgian cuisine were serious ones willing to invest in their professional development, and therefore the kind of translators I’m inclined to work with.

My one disappointment with the networking was that there were few opportunities to chat with the industry speakers. As far as I know, the only non-linguists who were around during the networking sessions were the ones who had just given a presentation, so 95% of the time I found myself networking with other translators, just like I do at any other translation conference. Not that I see any way around this, as all the “outside” speakers were busy people who don’t have time to hang around and be pestered by translators. The solution for translators looking to get leads is to use the Q&A sessions to introduce themselves to the speakers, to use the coffee and lunch breaks to start a conversation with the speaker and get his or her business card, and then to follow up on that conversation after the event.

But generating leads is not the raison d’être of UETF. I probably won’t get any work directly from any of the speakers, but I’ve improved my expertise in finance, improved my raw translation skills thanks to the Word Doctors and the workshop, and I’ve networked with translators operating in a similar market to me. All these things will be beneficial to my career.

A lesson for other conference organisers

By inviting speakers from outside the translation sector, UETF offers two major benefits to those attending. First, the translators have an opportunity to mingle with people who desperately need high-quality translations and are willing to pay the price that such translations command. And second, the translators have access to insider knowledge in their specialist fields.

Most translation conferences do not focus on a particular genre, but organisers could still invite specialists who work in certain fields. A few already do. In fact, some of the most popular sessions held at the conferences organised by Mediterranean Editors and Translators (MET) have been workshops run by
a statistician and a medical doctor.

Since generic translation conferences are attended by people who specialise in a wide range of fields, it’s impossible for organisers to please everyone, but perhaps some of the larger conferences could run some parallel sessions presented by professionals working in a certain field. One or two more generic talks could take place during the same slot for those not interested in any of the fields being presented. Alternatively, these thematic sessions could be held as optional extra activities the day before the main conference kicks off.

Sign up for the next edition

At UETF 2018, the content was excellent and the delivery superb, so I would highly recommend that any English- or French-speaking translators who work in finance or related fields sign up for the next edition, in 2020, probably in Paris. And if you can’t wait that long, you could always attend the 2019 event in Switzerland organised by the Swiss Association of Translators, Terminologists and Interpreters.


Financial translation CPD part 1: the 3rd ICEBFIT conference in Alicante

I have just returned from attending two events related to financial translation: the 3rd International Conference on Economic, Business, Financial and Institutional Translation, at the University of Alicante, and the Summer School for Financial Translators, in Brussels. This post is about the first of the two.

I had already attended the first conference in 2014, and although it was very academic, many practitioners also attended, including representatives of several international institutions. One speaker from a major international institution did an excellent talk about recruitment processes in institutions, and after I spoke to her and sent a CV, I began receiving interesting projects at good rates. For that reason alone it had been worth my while attending the conference.

The headline act this year was Chris Durban, who spoke on “Dichotomies, differentiators and predictors. What mystery shopping can teach us about successful corporate translation”. Unfortunately I arrived late after TAP Air Portugal cancelled one of my flights, so I missed most of the opening day, including Chris’s presentation and that of well-known Spanish financial translator Javier Gil González, who spoke on “Emerging areas of work for financial translators” (voted best presentation by those who attended the conference).

On the final day, Ondrej Klabal and Michal Kubanek of Palacky University Olomouc (Czech Republic) presented research that showed how translation students produced better translation when they were exposed in advance to some kind of professional discourse on the same broad subject matter, either in the form of a TV interview or in the form of a newspaper article.

Two days earlier, Defeng Li of the University of Macau also presented research on preparation, but this time for conference interpreters rather than translators. The researchers found that interpreters who were given preparation material plenty of time in advance, allowing them to prepare properly, performed better than those who received no preparation material at all. No surprise there. What was most interesting about the team’s findings, however, was that interpreters who were given only 10 minutes to read their preparation material actually performed worse than those who had no preparation time at all. Analysis using eye-tracking technology suggested that those who received last-minute material were too distracted to interpret properly, because they were looking through their glossaries while simultaneously trying to listen to the speaker and translate what they were saying.

All but one of the presentations I was able to attend following my late arrival were by speakers affiliated to universities, so it felt like the “institutional” aspect of the conference had been neglected a little this year. This made the event less attractive to practitioners. Although the conference was well organised and many of the topics were interesting, before deciding whether to attend the next edition I will look carefully at the programme and weigh up whether I will get a good return on my investment. If the organisers can attract more institutional speakers, like they did in 2014, then I’ll almost certainly sign up again. If not, I’ll probably only go if I happen to be in the area around the same dates for another event.

This year I was attending another event less than a week later: the Summer School for Financial Translators. More on that in my next post…


APTRAD conference in Portugal


In June, I attended the first conference organized by the Portuguese translation association APTRAD. They pulled out all the stops and attracted a line-up that included some of the biggest names in translation circles: Marta Stelmaszak (who eventually couldn’t make it, but provided a video talk), Michael Farrell, Andrew Morris, Tess Whitty, and Chris Durban.

As one might expect from an organization’s first conference, there were a few teething issues, especially technical problems. The organizers would do well to make sure they have a sound technician on site at future conferences, as there were various problems with sound, which were not helped by the venue’s atrocious acoustics. I’d also recommend that each session should have a moderator in charge of timekeeping, as a few speakers overran. Finally, they should have more people on the registration desk or allow people to register the day before, as the registration queue shortly before the opening session was far too long.

A packed social programme

On the whole, the organization on the whole was very good. The social programme was particularly impressive. On the Friday (the day before the conference), there were various visits and walks around Porto during the daytime, a visit to a port wine cellar and a performance of fado in the afternoon, and a pre-conference dinner in the evening. The gala dinner took place on the Saturday. On the Sunday there was a post-conference dinner and farewell party. And even on the Monday, when the main event was over (Chris Durban held a separate masterclass on the Monday morning), there was a lunch, followed by a cruise on the River Douro.

Lunch lasted just an hour and a half on both conference days, but since it was at the hotel venue, it did not feel too rushed.

A smorgasbord of sessions

Moving on to the actual conference content, it was due to begin with a welcome speech by Marta Stelmaszak. Unfortunately, she was unable to attend, so she recorded her speech in a video. However, due to technical problems, the organizers were unable to show the video in the allotted slot and had to show it later on the same day.

Susana Váldez gave a presentation entitled A freelancer as a team member: the translation project life cycle. She spoke about the importance of communication with the client and gave examples of when changes had been made either to a source text or to translations into other target languages as a result of questions she had posed. Susana also stressed that it is important to point out mistakes to clients, because it is what our client would want us to do and because it helps us to stand out from other translators.

Susana went on to discuss translation-workflow process and made the rather startling revelation that some agencies request a service called “TPE”, i.e. translation, proofread and editing from a single person! Many people in the room, including myself, were shocked to hear this. A translator should always revise and edit their own translations, irrespective of whether the translation will be passed on to another reviewer or editor. If you are looking to purchase translation services and somebody is offering you TPE by a single person, don’t be fooled into paying extra. The whole point of a translation being reviewed is for a second pair of eyes to see the translation, so you’re only getting an additional service if the review is done by a third party.

Arancha Caballero talked about the Elia Together conference held earlier in the year in Barcelona, an event I was unable to attend because it clashed with my wedding day. She spoke very highly of the event, underlining that it was an excellent opportunity for agencies and translators to meet and talk. After her presentation, several freelancers from the floor who had attended Elia Together said that it was the best opportunity they’d had to meet good, serious translation agencies. The next edition will be held in Berlin in February 2017.

Tess Whitty, famous for her podcast on “Marketing Tips for Translators”, gave out a number of tips on Future-proofing your translation business. These included:

  • Checking whether we’ve achieved our income goals at monthly, six-monthly and yearly intervals
  • Attending writing courses in the target language
  • Producing a brochure
  • Focusing on specific targets.

A brochure is still on my to-do list, so this was a helpful reminder to get it done!

She said we should avoid vague goals and set very specific ones, such as “I will join groups X, Y and Z on LinkedIn to reach 50 new people and acquire 5 new clients”. This sounds great, but how do you come up with those figures? Is there not a danger that we could focus too much effort on achieving a certain goal that is actually misguided or unrealistic?

Lloyd Bingham spoke on The path to professionalization. He said that translators do not get the same respect as doctors or lawyers, and he recommended that we present ourselves as a “professional translator” rather than as a “freelance translator” in order to be taken more seriously.

Day 2

The Sunday morning kicked off with a keynote speech by Manuel Sant’Iago Ribeiro. For me, it was disappointing, because he spoke almost exclusively about the different modes of interpreting. New information, perhaps, for a student taking their first interpreting class, but anybody already in the industry, or even at the end of a translation degree, would have learned very little.

It was a shame that Chris Durban was scheduled as a parallel session, rather than as a keynote address, as she was always going to attract a large crowd, such is her reputation among freelance translators. In other circumstances, I’d have attended Nádia Morais’s presentation on The Free Translator: taking the “free” out of freelancer, but I just couldn’t resist going to hear Chris Durban again, as her presentations are always helpful, insightful and motivating. She did not disappoint.

Chris spoke about pricing, and while she insisted that she does not recommend prices, she gave examples of what she had charged for certain, specific jobs in the past. She quoted American author Seth Godin, who wrote that freelancers (of any profession) should charge at least double the hourly rate that they’d want to earn as a salaried worker, and should spend half of their work time on marketing.

One thing Chris emphasized, however, perhaps more so than previous times I’ve heard her speak, was that we need to be good translators if we want to command the kind of fees that she charges. She argued that one of the reasons many translators are unable to earn premium rates is simply because they don’t translate well enough, and that many translators need to raise their quality before they’ll be able to hike their prices.

Chris backed this idea up with examples of translations that, on the face of it, seemed good, but had been done by translators working on auto-pilot, using expressions that a native, monolingual English speaker simply would not have written if they had produced the text in English.

Other pearls of advice included being aware of the cost of failure for the client when we pitch to them, and simply pausing when a potential client tells us that we’re too expensive. She also recommended that when we go to client events we should say that we’re there because of an upcoming job.

Carla Sousa’s presentation, entitled Geek translator? Yes please!, was, for me, a little disappointing, as many of the tools she presented, such as voice-recognition software, are already very well known. When the Mediterranean Editors and Translators conferences have a session on tools, the session is presented by a panel, and there is always time for recommendations from the floor. APTRAD would do well to do the same at future events to ensure that a wider variety of tools is presented.

Sue Lesche’s presentation, entitled The Translator/Interpreter as Entrepreneur – how to be enterprising, discussed the characteristics of entrepreneurs and the need to take calculated risks. She left me with several take-homes:

After two long days  not to mention the long journey to get to the conference  it was tempting to skip the final session. But I’d have missed out big-time had I done so!

Inga Michaeli’s Rough Guide to Translating Guide Books was both fascinating and insightful. Inga translates Lonely Planet books into Hebrew. She gave countless examples of how she has had to adapt guide books to her target audience, i.e. Hebrew-speaking Israelis.

One guide book, for instance, mentioned a “kosher” shop. An English-speaking person would understand that the shop sells kosher products. However, to a Jew from Israel it could not be described as kosher because it opened on Saturdays. If memory serves me correctly, she said that she changed it to say that the store sold traditional Jewish food.

Another example she gave was that the guide book on Georgia (that’s the country, not the American state) included a section about visiting Iran. Since Israeli nationals are prohibited from entering Iran, she removed the section from the Hebrew version of the guide book.

She gave many more curious examples, which I wish I could remember. But the important thing to take home was that we must adapt our translations to suit the target audience. I would strongly recommend her to any conference organizer, as she is an excellent, stimulating speaker who uses very clear examples to present her message.

To sum up, the conference was well attended, generally well organized, and had an excellent line-up of speakers. They have decided that they will not be holding a conference in 2017, but will instead wait until 2018. The 2016 conference was a great success and I look forward to attending again in two years’ time.