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Yacht Racing Forum 2018, in Lorient

At the end of October, I attended the 2018 Yacht Racing Forum. Organised by Geneva-based MaxComm Communication, this year’s edition visited Lorient, in a part of Brittany that is marketed as the Bretagne Sailing Valley because of the huge impact that sailing has on the local economy (see the tweet below).

The Sailing Valley

Taking the forum to Lorient was an excellent decision, but taking it there just a fortnight before the start of the Route du Rhum was a master stroke. Thanks to the location and the timing, the organisers attracted dozens of the key players involved in the race, including a good number of the actual sailors.

Among those attending the forum just two weeks before their single-handed race across the Atlantic were two household French names, Armel Le Cléac’h and Loïck Peyron. Completing the star-studded line-up were some of the biggest names in the history of sailing, including former Route du Rhum and Vendée Globe winner Michel Desjoyeaux (for my British readers unfamiliar with sailing, it was Michel who pipped Ellen MacArthur to win the 2001 Vendée Globe), Alain Gautier and Franck Cammas.

France and the rest of the world – the divide

Several talks addressed the divide between sailing in France and in the rest of the world and discussed how it can be bridged. The main differences that casual viewers will notice is that single-handed racing is far more popular in France than in the rest of the world.

The way French sailing operates to some extent in a bubble, separated from the rest of the world, is both a blessing and a curse for a French-English sailing translator. On the one hand it means that plenty of material is written in French. However, because French sailing attracts such a large domestic audience, it often seems like there is little interest in attracting a more global audience by translating material into English. When translation does take place, it is often a half-hearted effort, on a budget too small to produce the kind of quality that will be taken seriously.

Those in the French sailing industry clearly understand the importance of producing well-written material, as their French copy is always excellent. The challenge, for me, is to convince them that, just as they invest in professional writers for their French documents, they should do the same for their English translations if they want to attract more customers in the English-speaking world.

Offshore Olympic sailing

There was plenty of discussion about the World Sailing meeting that was taking place the following week, especially regarding which events would be added or removed to the programme for the Paris 2022 Olympic Games. Based on the discussions that took place in Lorient, the vast majority of people at the Yacht Racing Forum would have been delighted to hear World Sailing’s announcement that the Paris 2024 Olympics will include an offshore event.

The Nations Gold Cup

The forum is an opportunity for event organisers to showcase their events. This year, Mateusz Kusznierewicz, of the Star Sailors League, presented the Nations Gold Cup, a novel competition that seeks to tap into the way events like the FIFA World Cup bring together entire nations in support of their teams. National teams will compete against each other in one-design boats. The format of the qualifying competition will ensure that some emerging nations will take part in the final phase.

Innovations in rigging and hydrofoils

One of the many innovations showcased during the design symposium was the idea of using elliptical rigging. Jonathan Duval of Future Fibres presented research showing that elliptical rigging reduces drag. He also showed an excellent video demonstrating the strength of multistrand rigging. In offshore racing, marginal gains can make a huge difference in an offshore race lasting several weeks, so I’m sure it won’t be long before the world’s fastest yachts start adopting these new technologies.

As was the case two years ago in Malta, foiling remained a hot topic at the 2018 forum. Earlier in the year it had been announced that foiling monohulls would be used for the 2021 America’s Cup. The AC75 boats raised quite a few eyebrows when they were unveiled, and are bound to attract a lot of media interest when racing gets under way thanks to the innovative design, with one of the two foils hanging above the water.

Hydrofoils are now being fitted to more and more boats and are becoming more accessible. One of the companies in the exhibition area was SEAir, a French firm that manufactures RIBs that can foil smoothly over the water at speeds of just 15 knots.

The exhibition area

SEAir was just one of the many companies and organisations with a stand. One company presenting a particularly interesting and unique concept was ALL4ONE Consulting. Based in Belgium, ALL4ONE organises a business game based around the sport of sailing. Teams take part in a sailing race simulation and must work together to strike the right balance between taking risks and achieving goals.

The exhibition area is also an opportunity for me to meet my existing clients. This year, I was able to meet Charlie Carter at the Spinlock stand. Charlie had contacted me a few weeks earlier in the year asking me to translate the Spinlock’s trade guide.

Networking opportunities

As was the case two years ago in Malta, there was no shortage of networking opportunities, including during the coffee breaks, lunch breaks, the drinks reception, and the gala reception at the fabulous Cité de la Voile Eric Tabarly.

Sailing Valley tours

As I explained earlier, the venue was in the heartland of French sailing, and MaxComm made sure we made the most of our trip to the region. Its partner, Bretagne Développement Innovation, organised three tours of local companies operating in the sailing sector. I chose to go on the tour to Vannes as it meant I could visit some of the companies who work with Spindrift 2: North Sails, VPLP and Multiplast.

Looking forward to Bilbao 2019

The one negative side of going to Lorient is that getting there was quite a challenge for many of us. I had to fly to Roissy then take a train to Orly to get a connecting flight to Lorient. To make matters worse, the plane taking me to Paris on the way back was diverted to Quimper, so we had to travel there by road to get our flight.

Getting to Bilbao will be much easier, as the airport is much better connected to the rest of Europe. Expectations will be high after such an excellent, well-organised event in Lorient, but I’m sure the team at MaxComm will put on another great show next year in the capital of Biscay.

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CPD at sea!

As a translator who has now been specialising in sailing for over three years, I thought it was about time I spent some time out on the water myself, learning how to sail and seeing first-hand what all the terms I use mean, so I signed up to Good Hope Sailing Academy‘s Competent Crew course. We had some theory classes, but it was mainly a practical course, out on the water.

The first two days we didn’t get far out of the harbour, because the wind was too strong for us novices, so we spent quite a lot of time on the theory. On day 3, however, we sailed much further, and on day 4 we went right out to Robben Island. The experience has been thoroughly enjoyable, thanks in no small part to the other students and our excellent skipper/teacher Digby.

As you can see, the views of Table Mountain and the surrounding hills from the water are pretty awesome!

A brief moment to relax while heading back towards Cape Town on a starboard tack.

A brief moment to relax as we close-hauled back towards Cape Town on a starboard tack.

Terminology was an important part of the course, which is one of the reasons why I signed up. The terms we learned were related to the parts of the boat, the names and parts of the sails, the points of sail and manoeuvres, among others. Many of the terms were ones that I was already familiar with, having used them in my translations, but it was helpful to see those terms in practical use, and it was reassuring to hear the captain use certain terms and expressions in the same way that I had used them in my translations, confirming that I’d used good sources when researching terminology and collocations. For example, hearing the skipper say “Shake out the reef” provided welcome reassurance that I use the correct expression to refer to the removal of a reef (i.e. a fold) from the mainsail. I also learned dozens of new terms, such as cleats (fittings used to secure lines), stanchions (the vertical posts to which the guard rails are attached), clew (the corner of a sail between the foot and the leech, or back edge) and to pinch (to sail too close to the wind, as a result of which the sail begins to flap).

Translators will tell you that one of the causes of a poor translation is that the translator has not understood the text. Thanks to this Competent Crew course, I will better understand the texts I will be translating and will be more aware of how to use the terms and expressions in English. I also believe it will help me better engage with conference attendees when I attend sailing conferences, since I will be able to better understand the conversations between session and participate in them.

On day 3 I was feeling a little unwell, and at one point I actually felt like I didn’t want to ever sail again! But I caught the bug again on day 4, and perhaps at some point in the future I’ll sign up to the Day Captain course!

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Attending the right client events

A call out of the blue

Two and a half years ago I received a phone call out of the blue to discuss long-term collaboration translating material for Spindrift racing, a sailing team run by Yann Guichard and Dona Bertarelli. I’ve always been passionate about sport, so this was a dream offer for me.

Exciting projects awaited. A year earlier, the team had bought a record-breaking boat called Maxi Banque Populaire V, and would soon attempt to set a new transatlantic record on her, after rebaptising her Spindrift 2. A year later, having already won the famous Route du Rhum race from Saint-Malo to Guadeloupe, they would embark on an even more exciting challenge: attempting to win the Jules Verne Trophy for the fastest ever circumnavigation of the world.

Spindrift racing contacted me after finding my website while searching for a specialist sports translator. I was over the moon. It felt like all the hard work I’d put into rebranding myself and marketing myself as a sports specialist had finally paid off!

My contact asked me to do a 600-word test translation, which she happily reduced to around 300 words when I said that 600 was more than I was willing to do for free. I know some translators get very upset at requests for translation tests, but I’d have been mad to turn down a dream offer like this based on a request that would take me no more than two hours to fulfil, especially for a potential client interested more in my expertise than in my rates.

I sent off the test, and my client agreed to work with me at my proposed rates.

A steep learning-curve

The translations were quite tough going at first, and at times it felt like I was sailing into a headwind. In the past, I’ve managed to apply my knowledge of the sports that I follow to sports with which I’m not familiar. For instance, while covering the World Handball Championships many years ago, I would use many of the same turns of phrase that I might use if reporting on a football match. I basically just had to learn a few new terms, such as names of positions. Sailing, however, was a whole new kettle of fish, with a language all of its own.

I already knew that boats have a starboard and a port side, rather than left and right. I also knew that a boat is always a she, never an it, though it’s easy to forget this when you’re translating from French, since you’re so accustomed to translating the masculine pronoun il as it when referring to an inanimate object. (I can’t think of any other contexts where il would be translated as she!) Many other terms, however, were new to me, so the learning-curve was steep. I’ll discuss some of the specialist vocabulary in a future post.

Over time I became more familiar with sailing-specific vocabulary and expressions, whether referring to parts of the boat, types of sails, directions on the boat, or manoeuvres, and I no longer spent so long doing research while translating. I therefore decided to start marketing myself not only as a sports specialist, but specifically as a sailing specialist too.

In search of other clients

I also began to attend boat shows, looking for potential clients to whom I could sell my newly acquired expertise. The entry fees for boat shows are pretty cheap, and I could fly from Barcelona to the venues for less than €70 return. For the Geneva show, I flew to Switzerland in the morning and returned to Barcelona in the evening, all for around €50. The biggest investment was therefore the office hours lost.

Unfortunately my efforts did not bear tangible fruit, as I failed to secure any new clients in the sector. The main reason, I believe, was that I was not meeting the people who actually handle translations. Besides, the boat shows had a strong focus on the leisure side of yachting, rather than solely on yacht racing.

The Yacht Racing Forum

It would have been easy to give up at that point and not bother attending any other sailing events. But then I heard about the Yacht Racing Forum, held this year in Malta. Not the cheapest or easiest place to get to, especially from where I was now living, and the delegates’ fee was far more expensive than entry to a boat show. But I couldn’t resist the opportunity to go to an event that would be attended by those involved in yacht racing, from boat owners and sailors to communications managers and magazine editors. More about the content of the Forum will follow in a future post.

My persistence paid off. I’ve not landed any new projects yet (it only ended a few days ago), but I’ve learnt an awful lot about sailing, how the industry works, and which people purchase translation services. I can now adopt a more targeted approach to pitching, and I’m expecting to receive a few phone calls or e-mails from people who asked me for my card as soon as I told them what I did. Delegates I spoke to were particularly impressed by the fact that I specialise in sailing, with one woman from a communications company lamenting some of the awful translations she has received from translators who know nothing about sailing.

Persevere, and target the right events

As mentioned above, I’ve attended many client events that have borne no fruit in terms of new clients. Perhaps the same is true for you. However, I’d encourage you to persevere, because the types of clients you find at such events often provide regular work at good rates, so when you eventually do acquire a new client, the investment will pay off.

I would, however, recommend trying to target the events you attend carefully. Try to see who will be attending, and aim to go to those where you’re likely to meet purchasers of translation services.

To give an example from my other specialist field, macroeconomics, two years ago I found out about the International Conference on Economic, Business, Financial and Institutional Translation. I wasn’t too keen on going, due to money I felt like I’d wasted on previous events. However, when I saw that people from the translation departments of international financial institutions (IFIs) would be there, I decided to attend. It was an excellent decision. I spoke to the head of an IFI translation department, told her about the extensive work I’d already done for the OECD, and as a result of that conversation I’ve earned a five-figure sum from that client!

So keep attending events, but target the ones where you’ll meet translation purchasers.

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