At the end of October, I attended the 2018 Yacht Racing Forum. Organised by Geneva-based MaxComm Communication, this year’s edition visited Lorient, in a part of Brittany that is marketed as the Bretagne Sailing Valley because of the huge impact that sailing has on the local economy (see the tweet below).
#YRF2018 We published a study “The economy of competitive sailing in Brittany”. Key figures : 162 businesses identified, representing sales of €205 million including €56 million directly linked to the competitive sailing sector.
Read the survey : https://t.co/3XIY20lrMk pic.twitter.com/e7hD0lpNSE
— BDI (@BretagneBDI) October 22, 2018
The Sailing Valley
Taking the forum to Lorient was an excellent decision, but taking it there just a fortnight before the start of the Route du Rhum was a master stroke. Thanks to the location and the timing, the organisers attracted dozens of the key players involved in the race, including a good number of the actual sailors. Continue reading